The course will introduce students to the tourism demand and supply structure and trends in the Baltic Sea Region, including Estonia, Latvia and Lithuania. It’s an opportunity to gain market specialist knowledge of this particular region. Also it develops general understanding of the regional tourism marketing and principles that can be applied to other regional tourism markets.
The Baltic Sea Region will be observed in terms of the tourism demand, supply, products and promotion. With the focus on the Baltic Sea Region, skills of analyzing, characterizing and explaining regional demand and supply will be developed.