ADVERTISING: FROM THEORETICAL IMPLICATIONS TO PRACTICAL APPLICATIONS | Vidzemes Augstskola
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ADVERTISING: FROM THEORETICAL IMPLICATIONS TO PRACTICAL APPLICATIONS

 

Creative mind, the importance of managing time, and loving your customer are crucial elements in the process of branding.

During the course students will be introduced to advertising as an element of integrated marketing communication by acquiring theoretical and practical knowledge of strategic planning of advertising, types of advertising, creative aspects and communication channels, semiotics, and techniques of audio and video advertising development. During the course students will learn to analyze and evaluate advertising and its key problems, and apply theoretical knowledge in the development of advertising strategy and solutions.

Content

  • Introduction to advertising
  • Copywriting
  • Advertising design
  • Technology of audio and video advertising development
  • Semiotics of advertising
  • Advertising campaign, budget planning
  • Media planning

 

Full course description


 
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